Thursday, May 5, 2016
6:00 PM – 8:00 PM
Engelman Recital Hall, Baruch Performing Arts Center
55 Lexington Avenue
Enter at 25th St. between Lexington and 3rd Ave.
New York, NY 10010
Called the "first social media election," the 2016 presidential campaign is unfolding in real time, through the use of hashtags and other new forms of political communication. This discussion with expert guests from top social media platforms and organizations used the 2016 campaign as a lens to look at how social media is transforming contemporary politics and culture.
Senior Vice President of Digital Strategy for turner4D, explaining tactics for hashtag traction and Twitter's impact on conversion to votes
Digital Content and Audience Development Strategist for Google, discussing the rise of "authenticity" as social media currency, drawing from her work with CNN and YouTube
Editor in Chief at Yahoo News, speaking on the convergence of politics and pop culture and the effect of real time social media on campaign strategies and press coverage
Moderated by Professor Katherine Behar, Baruch College.
The New Media Artspace is a teaching exhibition space in the Department of Fine and Performing Arts at Baruch College, CUNY. Housed in the Newman Library, the New Media Artspace showcases curated experimental media and interdisciplinary artworks by international artists, students, alumni, and faculty.
The New Media Artspace is open to CUNY students, faculty and staff during regular library hours. Members of the public should bring a state i.d. and request access at the security desk at the second floor entrance to the library. During public hours, ask security to DIAL A DOCENT at x1664