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About the work
Falsecolor is a photographic series exploring a romantic and dreamlike relationship with the environment, viewed through the lens of technology. Captured using infrared and full spectrum cameras, the series transforms ordinary urban and natural landscapes into surreal, pastel-toned visions—scenes that resemble the cherry blossom-filled vistas of imagined utopias. These images are not simulations of reality, but emotional renderings—attempts to reconnect with nature in a digital age where disconnection from the physical world has become increasingly normalized.
In Falsecolor, technology is both the medium and the mediator of love. Shot by modified camera to reveal invisible spectrums of light, serve as metaphors for the hidden layers of intimacy we experience online and with our environment. This work questions how digital tools can foster new modes of affection, not just between people, but between humans and the more-than-human world. It suggests a form of radical care born from longing: a pixelated, coded romance with the earth, rendered in soft pinks and spectral hues.
In an era of mediated intimacy, Falsecolor invites us to consider what it means to fall in love with the planet again through the screen, through altered vision, and through a technological gaze that, paradoxically, reveals the sacred.
About the artist
The anonymous artist, photographer, and AR designer who goes by w.vv.vv, is best known for their pastel pink/
cyberpunk photography, and Augmented Reality filters. Art creation is a way to satisfy their lust for
customizing the world with their aesthetics. In 2017, they started posting a series of infrared and
full-spectrum photos with nuanced image manipulation. The photos have gained attention on the internet due to
their unique and controversial colors. Their work has been exhibited in New York (USA), Lugano (Switzerland),
and Seoul (South Korea). w.vv.vv transcends ordinary scenes into a fantastical landscape that offers the
audience an imaginative escape. The objective of their work is to start a revolution, using art to build the
sort of society they envisioned, and make viewers re-evaluate our world and our existence.
w.vv.vv's Instagram