I was born in the wrong generation

Eun Young Cho





Trends may come and go, but they always return. Eun Young Cho’s I was born in the wrong generation focuses on how fashion is coming full circle in the current Gen Z and Millennial obsession with Y2K fashion. As technology advances, people begin to “miss” old things they may never have experienced firsthand and try to relive those prior moments.

Y2K is a fashion statement created by millennials that highlights emotional items from high-teen stars in the 2000s with bold accessories, colorful pattern combinations, low-rise pants, and more. Cho presents Y2K fashion trends that showcase Y2K fashion, giving a sense of the past. Each page displays nostalgic items and descriptions. For example, in one spread, viewers can create their own outfits by selecting which clothing they wish to wear.

Cho explains how social trends are becoming more popular as more accessible technology—such as social media platforms like TikTok—facilitates the circulation of trends. A fashion statement could spread to millions of people, who would then make it even more popular. Overall, fashion is cyclical, and while a style may not be for everyone, it will eventually find its way back into the closets of future generations. Y2K is an example of this. It represents a simpler time in history that many people long for today.