Color(in)g Collaboration by Kareem Williams is a video that showcases the correlation between color, tone, and emotion. Inspired by color tone communication, the video conveys emotion through color combinations, and shapes our perception of each scene.
Each scene incorporates elements such as lighting, tones, and color combination, that change each scene. Different colors have general meanings, and when you see dramatic changes in color, the perception of mood supposedly changes. Williams strives to determine if this is an absolute truth. Showing how colors work together is a critical part of interpreting the tones. This visual communicative experience is a guide to understand the overall meaning conveyed by color combinations.