coax me (don't coax me) is a visual representation of what it feels like to be trapped in the cycle of burnout, presented in the form of a hand-drawn animation. The repetitive nature of the drawings demonstrates the pursuit of something greater, something better. This is fueled largely by a false sense of productivity. This need to be constantly productive comes from two dangerous sources: an inner voice in one's head, and the voices of those around us, who insist that living any other way is a foolish waste of time.
As we chase after an abstract goal, we lose focus, we lose enjoyment. Where was the original goal? What was the original goal? We fall into a pit of self-loathing, one that sometimes has a light at the end, buried deep within its depths. What lies beyond that darkness though?
The beginning sequence and ending sequence of the animation ultimately link to form a loop: implying that this is an endless cycle. Wake up, work, work hard, harder, harder and harder, burn out, fall into the darkness, climb out of the darkness, do it all again.