Makeup Color by Roxanne Wu is a single-channel video that documents marketing in the makeup industry and challenges the conventional use of color application in makeup. Through the use of face charts, Wu demonstrates how the painting of a face might showcase individuality. Makeup Color challenges the marketing and commercialism of makeup that rejects the unique style of the painter and promotes a specific beautification standard.
The advertisement strategy for makeup is fixed to two extremes, either bold or subtle, with no spectrum in between, but is experiencing a revolution. A new standard of beauty has brought a new generation of bloggers who relate and communicate through makeup.The makeup community advocates the sharing of technique and style, which is something Wu puts into this piece.
Wu’s work fosters individuality yet unity as her makeup application distinguishes her distinct style and creates a welcoming environment for all to enjoy and witness. Makeup Color is a video representation of defying commercialized beauty, expressing individuality, and cultivating a community.